PODCAST DIRECTORIES
All these directories are optional, but Apple Podcasts, Spotify, and YouTube/YouTube Music are your top 3 and your podcast should definitely be included there to reach 90% of listeners. Amazon Music & Audible are newer to the podcasting space, but you can leverage their existing audio listenership (of music and audiobooks) through their platform, so I strongly suggest you distribute your show there as well.
Along with distribution from your media hosting platform, you can claim your show on platforms to gain further insight into your podcast’s development with stats that are available on those individual platforms only. Always check to see if your show has been claimed by logging into that platform’s account.
To make sure you reach the widest audience, and have a global reach, distribute your podcast to all the directories that are available within your media hosting platform and with the list below.
Apple Podcasts – https://podcastsconnect.apple.com/
- You will need an Apple ID first to connect to Apple Podcasts. If you need to create one go here: https://appleid.apple.com/account
- If you need additional resources on how to create an Apple ID, go here: https://support.apple.com/en-ca/HT204316
- Find Apple Podcast badge and usage guidelines here: https://www.apple.com/itunes/marketing-on-podcasts/identity-guidelines.html#listen-on-apple-podcasts-badge
- Link to your show on Apple with short links and QR codes: https://tools.applemediaservices.com/apple-podcasts
Google Podcasts (Will no longer be active in 2024 – Use YouTube or YouTube Music instead. See below.)
YouTube and YouTube Music – https://studio.youtube.com/
- If your media hosting platform has YouTube integration, you can use that. Or follow these guidelines below to submit your RSS feed to YouTube (which in turn automatically connects to YouTube Music).
- Get your show on Google through the YouTube Studio. You can find a step by step guide from Google here.
- Find YouTube and YouTube Music badges and their usage guidelines here: https://support.google.com/youtube/answer/13379217?hl=en&ref_topic=12751231#
Spotify – https://podcasters.spotify.com/submit
- Easily submit or claim your show by submitting your RSS feed and verifying your account.
- Find Spotify branding guidelines here: https://developer.spotify.com/branding-guidelines/
- Here is a zip file of the Spotify badge which is also available on their dashboard, under the details tab, once you have claimed/registered your show with them.
Amazon Music & Audible – https://podcasters.amazon.com/
- This is where Alexa will find your podcast.
- Easily submit or claim your podcast by submitting your RSS feed and verifying your account.
- Find promotional tools like badges here: https://podcasters.amazon.com/promotional-tools
TuneIn – https://help.tunein.com/contact/add-podcast-S19TR3Sdf
iHeart Radio – https://www.iheart.com/content/submit-your-podcast/
- Find iHeart Radio logo and brand guidelines here: https://brand.iheart.com/iheartpodcasts
Listen Notes – https://www.listennotes.com/submit/
Pocket Casts – https://www.pocketcasts.com/submit/
Podcast Addict – https://addictpodcast.com/submit
Radio Public (worldwide registration; the app is only in the US) – https://podcasters.radiopublic.com/signup
Deezer (popular music/podcast service based in Paris) – https://podcasters.deezer.com/submission
Gaana (largest streaming app in India) – https://podcasts.gaana.com/login
JioSaavn (freemium distributor and streaming service in India) – https://yourcast.jiosaavn.com/