How does a report full of podcast stats make you feel? Chances are, you either pore over every page or close the tab, afraid those nasty numbers will tell you things you don’t want to know! Lucky for all of us podcasters out there, Megan Dougherty—a brilliant digital marketing [...]
What metrics are you using to measure your podcast’s success? Podcasting is a fantastic business marketing option. It’s a uniquely transparent and personal way to showcase your thought leadership, your services, and your authentic self—all without having to style your hair. Like any marketing strategy, podcasters inevitably want to [...]
How are you helping new listeners discover your podcast? When the news dropped that Google Podcasts would be shutting down in early 2024 (RIP), the industry was a-buzz. Google’s upcoming relocation of podcasts to YouTube Music will mean impactful changes for podcast creators, but those changes don’t have to [...]
Reaching out to potential guests to appear on your podcast, especially those on your dream guest list, can feel overwhelming. Where do you start to create the perfect email so that they’ll open up your email and say, “Yes!” Listen in as I unveil my blueprint for reaching out [...]
What does it mean to know yourself and then to be it? This question pretty much sums up what your personal brand can mean. This week’s special guest, DP Knudten, joins me as we decipher what a personal brand can mean for you and your podcast. We'll also share [...]
Sometimes when I meet with potential clients, they say, Wow, I've heard you on your podcast and you sound just like yourself. And then they talk about how they want their podcast to sound and they're worried that they don't have the same pep and energy that I do. [...]
When it comes to finding the right guest to be on your show, you have to do the legwork of research to see how they fit into your podcast sphere. Who is this person? What do they have to say? And what is their experience and knowledge that they're going [...]
When helping new podcasters launch their podcast, they don't necessarily have to continue working with me. I teach them the ins and outs of how to do it yourself and off they go. But one of the best things I love is being able to continue to work with [...]
I still feel like it's the start of the year, I am back from hiatus and I'm coming off the Lunar New Year, I'm celebrating Chinese New Year in my family. In fact, it's still going. Technically, it's two weeks long. But my seasons follow with the lunar calendar, [...]
A common theme I hear among podcasters is that we chose podcasting as our medium because we don't have to deal with visuals or video. You can podcast in your pajamas, if you like. We love the virtual space and you don't even have to bother with your hair [...]